She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.
Forbes Magazine Signing up for an online dating site and finding yourself facing constant rejection is a frustrating experience.
It's even worse if you're certain that all those cyber-strangers would see what a catch you are if they would just give you a chance to impress.
D., a junior fellow in economics at Harvard University.
In other words, there’s no incentive for them to make the experience speedy.
“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
But the responses from the more active group suggest they’re highly frustrated.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.